Goheung-gun Signs Business Agreement with Seoul Jangsu Co., Ltd.

Published 27 Oct.2023 08:53(KST)

The First Step in Sustainable Goheung Agricultural Product Branding

Gohung-gun, Jeonnam Province (Governor Gong Young-min) announced on the 26th that it signed a "Business Agreement to Strengthen Brand Marketing of Gohung Agricultural Products" with Seoul Jangsu Co., Ltd. in Nowon-gu, Seoul.

At the signing ceremony, Governor Gong Young-min of Gohung-gun, Bae Yoon-sang, CEO of Seoul Jangsu Co., Ltd., and related executives attended and signed a business agreement to promote branding and joint marketing of Gohung agricultural products such as Gohung yuja. They promised to cooperate mutually for the branding of Gohung agricultural products and products made from Gohung agricultural ingredients.

[Photo by Goheung-gun]

Seoul Jangsu Co., Ltd. is a subsidiary corporation under the Seoul Takju Manufacturing Association, a domestic takju (traditional Korean rice wine) manufacturing organization established in 1962. It is the nation's top makgeolli manufacturer with 60 years of know-how.

In particular, Seoul Jangsu Co., Ltd.'s flagship product, "Dalbit Yuja Makgeolli," which has sold a cumulative total of 1.5 million bottles, is made using Gohung yuja as a raw material, raising expectations for new market development for yuja and other Gohung agricultural products.

Gohung-gun plans to continue cooperation with Seoul Jangsu Co., Ltd. to develop sustainable branding of excellent agricultural products and expand sales channels for Gohung agricultural products.

Governor Gong Young-min said, "Through this agreement, products made using Gohung agricultural products will enter the large traditional liquor market distributed nationwide, which is very meaningful." He added, "I hope that not only Dalbit Yuja Makgeolli made with Gohung yuja but also our county's excellent agricultural products will be discovered as various food and beverage ingredients and be branded."

Bae Yoon-sang, CEO of Seoul Jangsu Co., Ltd., said, "We expect that Gohung yuja and other excellent agricultural products of Gohung-gun will be widely known through our makgeolli." He added, "As an industry-leading company, we will strive for mutual growth through exchanges and cooperation between companies and rural communities starting with this agreement."

A county official stated that through this agreement, they plan not only to develop sales channels for agricultural products but also to maximize branding of Gohung agricultural products by manufacturing and selling limited quantities of Gohung's unique makgeolli made from Gohung rice and Gohung yuja.

Furthermore, through joint promotions to boost sales of Dalbit Yuja Makgeolli, they plan to promote Gohung agricultural products and induce rural tourism activation by supporting urban-rural experience programs for consumers.