HiteJinro "Chamisul Cumulative Sales Surpass 38.7 Billion Bottles"

Four types of Chamisul Isul Bangul Edition products.
[Photo by HiteJinro]

HiteJinro announced on the 27th that the cumulative sales volume of its soju brand 'Chamisul' has surpassed 38.7 billion bottles. This quantity is equivalent to more than 10 round trips from the Earth to the Moon.

Since its first launch in the domestic soju market in October 1998, Chamisul achieved a nationwide market share of over 50% as a single brand within two years. It is characterized by a clean taste and smooth finish, achieved through a bamboo charcoal refining process that purifies off-flavors and impurities four times. A HiteJinro representative stated, "We have initiated various Chamisul marketing activities nationwide, creating a fresh breeze and setting first-time records," adding, "We are leading efforts to elevate soju's status from a representative domestic soju brand to a global alcoholic beverage."

Currently, Chamisul is exported to more than 80 countries overseas. HiteJinro explained that last year, Chamisul's export revenue exceeded 120 million USD, marking a record high. The UK-based liquor magazine Drink International also introduced Chamisul as "a popular drink among people worldwide."

A HiteJinro official said, "We will continue to lead the market through various attempts and the industry's first marketing activities, striving to create opportunities to communicate with consumers."

This content was produced with the assistance of AI translation services.