Hyundai Motor Group's Video Supporting Busan Expo Bid Surpasses 100 Million Views

Hyundai Motor Group's promotional video supporting the bid for the '2030 World Expo' in Busan has surpassed 100 million views.

On the 26th, Hyundai Motor Group announced that the global view count of the Busan Expo promotional video titled 'Busan Initiative with the Whole World' exceeded 100 million views on the 25th, just 17 days after its release.

This video shares South Korea's growth experience, rising from one of the poorest countries to a developed nation through international attention, with developing countries worldwide as part of the 'Busan Initiative.' It also highlights Busan's differentiated competitiveness and vision as a candidate city for hosting the World Expo.

To garner global consensus for Busan's Expo bid, Hyundai Motor Group produced the video in various languages including Korean, English, and French. In particular, to aid in actual voting activities, the video was promoted through prominent local media in Paris, France, where the Bureau International des Expositions (BIE) headquarters and BIE officials from various countries are based.

As of the 25th, Hyundai Motor Group's YouTube channel recorded 52.99 million views (5.38 million in Korean, 26.53 million in English, and 21.08 million in French). The video received about 10,000 'likes' and nearly 1,000 comments, showing active engagement and support. On Facebook, X (formerly Twitter), Instagram, LinkedIn, TikTok, and other platforms, the video accumulated a total of 57.88 million views. Including YouTube, the total views across all social network service (SNS) channels exceeded 110 million, with approximately 760,000 positive reactions.

Hyundai Motor Group is particularly noting that out of the 110 million views, 103 million were from overseas, accounting for a remarkable 94% of the total. They expect the promotional video to contribute to raising awareness of Korea’s hosting determination and Busan’s competitiveness internationally.

Hyundai Motor Group's Busan Expo bid support video currently playing on outdoor advertising at Gangnam Station intersection
[Photo by Hyundai Motor Group]

Hyundai Motor Group is screening the video not only on digital channels but also offline. They plan to actively use the video in various support activities to maximize the final momentum for the bid.

From the 13th of this month until mid-next month, the video is being broadcast on large outdoor advertisements at the Gangnam Station intersection in Seoul and on LED screens above 13 gates at the Seoul Central City Terminal. Additionally, the video has been provided to the Busan World Expo Bid Committee, the Ministry of Foreign Affairs, Busan Metropolitan City, and other related Expo bid organizations to be used in various bid support activities.

A Hyundai Motor Group official stated, "We will do our utmost in the final bidding phase by promoting Busan’s unique appeal through various methods until the host city is selected."

This content was produced with the assistance of AI translation services.