[Smart Finance Awards] Providing Customized Investment Information 'Easy and Convenient for Everyone'

Content Division ㅣ Shinhan Investment Corp.

Shinhan Investment Corp. received the Content Award in the Mobile Trading System (MTS) category at the '2023 Asia Smart Finance Awards.'

Shinhan Investment Corp.'s mobile application, 'Shinhan Alpha,' underwent a major renewal last May. Following Shinhan Financial Group's mission of customer-centric values, the renewal aimed to transform Shinhan Alpha into an investment platform that allows anyone to easily and conveniently participate in investing, thereby enhancing customer satisfaction.

A major strength of Shinhan Alpha is its Investment Plus feature, which provides personalized investment information. It offers market condition management, portfolio management, stock recommendations, supply-demand analysis, and stock discovery functions to ensure that even novice investors face no difficulties in stock investing. Additionally, the 'Portfolio Briefing' section on the Investment Plus home screen curates investment information, allowing users to view recent issues, disclosures, and stock analysis results of their holdings at a glance.

The financial products home screen was also completely revamped. The bond-dedicated screen, the Bond tab, consists of bond investment points, bond terminology, and bond recommendations tailored to customers. It displays the bond's risk rating, credit rating, investment period, and yield at the top to assist customers in making investment decisions. The 'Estimate Bond Returns' feature simulates the interest and returns that can be earned from bond investments, enhancing convenience.

The Products tab introduced user experience (UX) writing that clearly explains the features and benefits of each product.

This content was produced with the assistance of AI translation services.