Mezzomedia Officially Launches Advertising Platform 'TargetPick' Service
Targeting Technology & Real-Time Automatic Optimization
Enhancing Campaign Performance
CJ ENM's marketing company Mezzomedia announced on the 25th that its advertising platforms ‘Target Pick (ME:Target Pick)’ and ‘Target Pick Video (ME:Target Pick Video)’ have officially opened their services starting today. Target Pick and Target Pick Video are DSP platforms (Demand Side Platform) developed in-house by Mezzomedia. They have been reborn as an ‘ALL IN ONE’ platform capable of integrated advertising execution from mobile to CTV by utilizing the largest scale of online and offline audience data in Korea.
The main updates of the two platforms include ▲strengthening targeting technology based on data and tech and real-time automatic optimization ▲expanding domestic media and inventory from mobile to TV and supporting customized marketing ▲implementing brand safety that meets global standards.
First, Target Pick and Target Pick Video have enhanced their real-time ad matching system based on data and machine learning to maximize the reach of core and potential targets. Moreover, the profile analysis of audience attributes and types for each campaign is automatically optimized in real time, increasing campaign efficiency. Additionally, they support cross-targeting, retargeting, and detargeting across advertising products such as banners and videos and devices including mobile, PC, and TV, simultaneously achieving cost reduction and high performance.
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Seunghyun Kim, CEO of Mezzomedia, said, “As the complexity of marketing across online and offline channels intensifies, Target Pick and Target Pick Video will be a great help to advertisers and marketers seeking highly efficient performance results. Going forward, we will develop advertising products centered on new types of media such as CTV and enhance our ad tech capabilities to provide differentiated marketing experiences.”
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