Samsung Display Highlights Samsung OLED Excellence in Santa Monica

Samsung Display has launched a campaign to promote 'Samsung OLED' in Santa Monica, Los Angeles, USA.

Samsung Display announced on the 24th that it will hold a marketing event to showcase the excellence of 'Samsung OLED' at Central Plaza located on Santa Monica Beach from the 23rd to the 29th (local time).

Visitors experiencing the OLED Finder at the 'Samsung OLED Experience Event' held in Santa Monica, Los Angeles, USA, from the 23rd to the 29th.

Samsung Display has set up an event venue in the central square of Central Plaza, offering various exhibitions and events where visitors can experience features such as the 'OLED Finder' zone that identifies whether a device is equipped with Samsung OLED, as well as the outstanding durability and differentiated image quality of Samsung foldable OLEDs.

In particular, the OLED Finder, which started in March this year, is attracting the attention of young visitors. The OLED Finder is a website that allows users to select their smartphone brand and model to check whether it is equipped with Samsung OLED, and since March, it has accumulated about 800,000 visitors.

A Samsung Display official said, "About 70% of consumers using smartphones equipped with OLED panels are using Samsung Display products, so Samsung OLED enjoys great trust from both client companies and consumers. Although multiple panels may be installed in the same smartphone model, we actively promote the 'OLED Finder' to provide accurate information to consumers who prefer the most excellent and differentiated Samsung OLED products."

Meanwhile, as interest in the durability of foldable products has recently increased, the 'Durability Test Zone' was crowded with visitors who tried to directly test the durability of Samsung foldable panels by scratching the panel with sand, hitting it with a hammer, and submerging it in water.

For this event, Samsung Display collaborated with John Bramblitt, a contemporary artist from Texas, and exhibited graffiti artworks on-site that artistically express the advantages of Samsung OLED, such as excellent color reproduction, contrast ratio, and eco-friendliness. Despite being visually impaired, John Bramblitt is a famous artist known for his vibrant colors and delicate touches that create a unique artistic world. On the 27th, various fun events will also be held, including inviting the famous basketball influencer 'The Professor' to dribble on an OLED panel and compete in free throw contests with visitors.

Jung Yong-wook, Executive Director and Head of Marketing at Samsung Display, said, "Although we have introduced Samsung OLED’s technology and new products through various domestic and international exhibitions, this is the first time we have directly communicated with consumers outside of exhibition halls. We plan to continuously create opportunities to communicate with consumers more comfortably and familiarly outside of exhibition venues in the future."

This content was produced with the assistance of AI translation services.