LG Electronics Creates 'LG Gallery' at KES 2023

Exhibition Hall of Approximately 890㎡
Experience Products Like Appreciating Artworks
Emphasizing the 'Life's Good' Slogan

LG Electronics announced on the 24th that it will participate in the 54th Korea Electronics Show (KES 2023) held at COEX in Samseong-dong, Seoul, showcasing innovative technologies for 'a better life for customers.'

LG Electronics has set up an approximately 890㎡ exhibition hall called the 'LG Gallery' to allow visitors to experience premium products more immersively, as if appreciating artworks in an art museum. Visitors can wear LG Tone Free wireless earphones and enjoy docent-guided tours.

From the 24th for four days, visitors at the 54th Korea Electronics Show held at COEX in Seoul are admiring the artistic design of the ultra-premium home appliance 'LG SIGNATURE'.
[Photo by LG Electronics]

At the center of the LG Gallery, visitors will encounter the world's first wireless OLED TV, the 'LG SIGNATURE OLED M,' and the 'LG SIGNATURE Washer-Dryer,' which completes washing and drying in one go, among other ultra-premium appliances in the LG SIGNATURE lineup. Residential spaces styled with ultra-premium built-in appliances 'SIGNATURE Kitchen Suite' and space interior appliances 'LG Objet Collection' allow visitors to experience various lifestyles presented by LG Electronics.

At the front of the LG Gallery, the 'Life's Good Square' offers an experience of the core values of LG Electronics' brand slogan 'Life's Good,' which conveys an optimistic message about a better life and future through sculptures and brand videos. Visitors can relax comfortably in this space, enjoy games on the LG StanbyME Go, and listen to music performances from classical and jazz bands featured in LG Electronics commercials.

A space tailored for Gen Z has also been prepared. The premium shoe care solutions Styler Shoe Care and Shoe Case in various colors, along with the MoodUp refrigerator whose color can be changed via the LG ThinQ app, create a hip atmosphere with shoes, figures, and other accessories. Visitors can personally change the MoodUp refrigerator’s color to their liking.

Visitors can also experience the 'Gram Fold,' LG Electronics' first foldable laptop launched as a Korean brand. This product can be used in various forms, such as a 12-inch laptop when folded, a 17-inch tablet when unfolded, and as an e-book reader.

Additionally, visitors can see the results of LG Electronics' ESG management activities for 'Better Life for All.'

At one place, visitors can experience the plant lifestyle appliance 'LG Tiun Mini,' which uses recycled plastic on its exterior, and a 4-meter-high sculpture made by stacking 300 Tiun seed kits, as well as the future autonomous driving car concept model 'LG Omnipod,' which integrates vehicle appliances modules such as refrigerators, induction cookers, and stylers, along with the webOS platform and automotive electronics technology, electric vehicle chargers, and home energy solutions.

This content was produced with the assistance of AI translation services.