Hanwha Hotels & Resorts Expands Experience Spaces Targeting MZ Generation

Hanwha Resort Gyeongju Hosts 'Canoe Barista' Pop-up
Bread Hotel Yangyangseon Operates Clothing Exhibition Hall, etc.

Hanwha Hotels & Resorts is unveiling various brand experience spaces to connect with the 2030 generation.

The garden Soyowon within Hanwha Resort Gyeongju has transformed into a Canoe Barista pop-up store.
[Photo by Hanwha Hotels & Resorts]

Hanwha Hotels & Resorts announced on the 23rd that it will operate a pop-up store for the capsule coffee brand 'Kanu Barista' in collaboration with Dongseo Food at Hanwha Resort Gyeongju until the 5th of next month. The space was decorated with Korean elements such as hanji paper and lattice patterns in part of the outdoor garden area. Free tastings are available, and goods will be provided to those who upload photos on SNS.

The lobby of Breed Hotel Yangyang will be transformed into a clothing exhibition space. In collaboration with the fashion brand 'Filluminate,' popular in online select shops, clothing and hats are displayed in the first-floor lobby. The exhibition runs until the 31st and is open to the general public. A room package offering two Filluminate sweatshirts is also available. Hanwha Resort plans to exclusively release Filluminate collaboration goods.

A representative from Hanwha Hotels & Resorts said, "We planned space marketing to efficiently manage idle spaces while expecting synergy effects with different industries. Rather than a simple pop-up store, we aim to create spaces that embody the charm of hotels and resorts along with local sensibilities to stimulate the curiosity of the 2030 generation."

This content was produced with the assistance of AI translation services.