LGU+ Daily Record SNS 'Better' Surpasses 100,000 Cumulative Downloads

Recorded 17,000 Boards and 85,000 Posts

LG Uplus announced on the 22nd that its daily record SNS platform, Better, has reached 100,000 downloads just six months after its launch.

Better is an SNS with the concept of "a space for records that make a Better me," and it is the core lifestyle platform of U+3.0. It is optimized for light posts within 1,500 characters along with photos, and features the ability to create boards, a kind of "folder" concept, allowing users to easily record their daily lives by topic. So far, it has surpassed 17,000 cumulative boards and 85,000 cumulative records.

The board with the highest number of views was “Pictures Drawn at Dawn” by artist Lee Yeon, who records her own thoughts and perspectives along with pictures drawn at dawn. Among search keywords, “exercise” ranked first, followed by hobbies, drawing, reading, health, and rituals. A total of 3,700 hashtag keywords have been created on Better, with “drawing” being the most used, followed by “exercise,” “diary,” “record,” and “reading.”

In particular, the community programs by interest recorded over 2,000 cumulative participants, gaining great popularity. Communities were created by interests such as hobbies, tastes, exercise, and career, and led by leaders who facilitate online and offline meetings to share inspiration among users and help them consistently record.

In the second program operated from July to September, the community “Expanding the Embrace of Understanding through Reading Novels and Essays,” led by impact consultant Park Haeju, received a good response by sharing 136 books over two months.

LG Uplus is recruiting participants for the third community program, which will run for two months until the end of the year, targeting Better users until November 1. Twelve topic-based communities have been prepared, including hobbies, tastes, writing, meditation, career, and reading, with up to 50 members selected per community. At the end of the activities, all participants will receive limited-edition souvenirs, and some participants will have the opportunity for user interviews including photo shoots with community leaders.

Kim Jooyoung, PM of LG Uplus Life Squad, said, "We will continue to support the consumption of records by interests and connections with other users through records by developing new functions such as record collection, video, statistics, and community."

This content was produced with the assistance of AI translation services.