Winter Product Sales Soar... CU Launches 'Hororok Sujebi'

Soup Dish Season... Handmade Sujebi, Yukgaejang, Eomuktang, etc. Offered
"Enhancing Taste and Quality, Prices Less Than Half of Restaurants"

CU recently announced on the 20th that it will launch a variety of convenient soup-based meals as sales of winter products begin to rise significantly.

Models at CU are showcasing new winter products such as 'Hororok Kimchi Sujebi'
[Photo by CU].

As consumers feel the change of seasons and seek warm soup dishes, CU explained that it will introduce six cost-effective convenient soup meals. These include three types of Hororok Sujebi?Kimchi, Seafood, and Perilla?each priced around 3,000 won, as well as Mijeongdang Yukgaejang Kalguksu. Paldo Han-kki Odengtang Jikhwa Dakbal and Spicy Jokbal will also be released.

CU stated that these products are characterized by maintaining restaurant-level taste and quality while reducing prices to less than half to ease consumer burden. According to price information from the Korea Consumer Agency, the average price of Kalguksu in the Seoul area is 8,920 won.

Hororok Sujebi is a product generously filled with chewy sujebi and broth made from seafood stock, while Mijeongdang Yukgaejang Kalguksu is a soup dish that captures the savory flavor of Yukgaejang, crafted by Mijeong, a traditional convenient meal manufacturer representing Gyeongbuk Gyeongju.

Paldo Han-kki Odengtang Jikhwa Dakbal and Spicy Jokbal are fusion products combining Goraesa Odengtang, a famous premium odeng brand from Busan, with popular anju (side dishes). Designed as winter anju, they pair hot odeng broth with spicy dishes. They are about 35% cheaper when purchased together than separately.

Paldo Han-kki Odengtang Jeyukbokkeum and Sundae Bokkeum, which were first released in September, have sold 50,000 units in about a month, gaining great popularity. The advantage of tasting two menus at once and a reasonable price under 10,000 won have driven sales through word of mouth.

In the past week (October 12?18), when the minimum temperature dropped below 10 degrees Celsius, sales of CU’s major winter products rose sharply compared to the previous month. Sales of convenient soup meals such as udon, gukbap, and jjambbong increased by 33.8%, soup, stew, and jjigae side dishes by 29.0%, and porridge and soup products by 27.1%. Representative winter snacks like Hoppang and roasted sweet potatoes surged by 750.7% and 136.4%, respectively. Beverage sales also rose, with get coffee up 38.1%, soy milk 27.4%, and one-cup drinks 102.3%. Hot packs and cold-weather gear, often sought for warmth, increased by 117.8% and 59.5%, respectively.

This content was produced with the assistance of AI translation services.