Appealing 'Y2K' Sensibility by Adding New Materials and Designs to Familiar Styles
Focusing on Expanding Overseas Markets
Beauty tech company APR's street fashion brand ‘NERDY’ announced on the 19th that it has unveiled its 2023 Fall/Winter (FW) new collection lineup, including clothing and accessories, through its official online store.
The FW collection released through NERDY's official online store consists of a wide lineup of 121 items, including clothing, bags, and accessories. In particular, the clothing line includes popular products such as NERDY's signature track suits, sweatshirts, hoodies, as well as windbreakers and padded jackets that are popular as transitional season wear, expanding the range of choices.
This collection expresses various NERDY sensibilities, including ‘Y2K’, by adding new materials, designs, and colors within familiarity. For example, the ‘Women’s Denim Crop Track Set’ is a denim track suit featuring NERDY’s signature 2-line design, adding an iconic touch to a retro mood. Additionally, the ‘Women’s Velvet Cropped Hoodie Track’ is designed with vibrant velvet materials in olive green, black, charcoal, and hot pink, creating a trendy look full of Y2K vibes.
Along with the FW collection, NERDY plans to further accelerate its brand capability enhancement efforts that have been ongoing since early this year. Internally, the brand aims to highlight its diverse personalities through unique collaborations and deepen the brand’s identity. It will also continue to pursue opportunities for overseas market expansion. Centered on Vietnam, where it has successfully launched up to its 4th store, NERDY plans to continue expanding stores within Vietnam and explore entry into neighboring countries. In China, where NERDY has been popular, it also plans to increase sales by expanding the number of offline stores.
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An APR representative stated, “This new collection aimed to express a fresh sensibility by utilizing new symbols and materials while maintaining NERDY’s existing brand identity. Based on the renewed brand sensibility, NERDY will not only strengthen product competitiveness but also continue to target overseas markets.”
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