Lotte Department Store and Korea Tourism Organization Collaborate to Produce 8 Food Tourism Souvenirs

Presented at the Main Store Basement Popup Store

Lotte Department Store announced on the 19th that it has carefully selected regional specialties from Gyeonggi-do, Jeju-do, and other areas to create eight food tourism souvenirs.

Lotte Department Store collaborated with the Korea Tourism Organization to plan and present K-Food souvenirs.
[Photo by Lotte Department Store]

The eight food tourism souvenirs were developed in collaboration with the Korea Tourism Organization, reflecting the results of a survey conducted by Lotte Department Store in July with over 30 foreign tourists and international students.

The eight food tourism souvenirs include 'Gim Chips' from Namyangju, Gyeonggi-do; 'Almond Jujube' from Chungju, Chungbuk; 'Saenggak Mint Fermented Tea & Red Bean Aged Pumpkin Hot Tea' from Boseong, Jeonnam; 'Korean Soup Stock' from Sinan, Jeonnam; 'Red Plum Wine' from Yeongcheon, Gyeongbuk; 'Jonaegi Sweet Potato Caramel' from Busan; 'Hallabong Konjac Roll Jelly' from Jeju-do; and 'Myeonginamul Myeongi Gim' from Jeongseon, Gangwon-do.

Lotte Department Store will showcase the eight food tourism souvenirs at the 'Local Express' pop-up store on the basement first floor of its main branch from the next day until the 26th. After the pop-up ends, the products will be continuously sold at the 'Sishi Hosi' stores located in Gimpo Airport Branch, Incheon Branch, Busan Main Branch, and also on the Lotte Department Store Mall online platform.

Woo Soon-hyung, head of Lotte Department Store's PB Division, said, "Just as people buy 'Tokyo Banana' when they visit Japan and 'Pineapple Cake' when they visit Taiwan, our goal is to make people seek out the food tourism souvenirs planned by Lotte Department Store and the Korea Tourism Organization in Korea." He added, "We plan to continue leading activities that widely promote the excellence of Korea’s regional specialties and foster win-win cooperation with local governments and small business owners nationwide."

This content was produced with the assistance of AI translation services.