Hyundai Mobis Participates in Japan Mobility Show for the First Time... Targets Future Car Business

From the 26th to the 5th of next month... Strategic Product Order Plan

Hyundai Mobis is participating in the Japan Mobility Show for the first time to secure new order opportunities targeting local automakers. The company plans to respond to the Japanese automotive market environment, which is transitioning from conventional internal combustion engine vehicles to future mobility such as electrification and autonomous driving.

The company announced on the 19th that it will participate in the Japan Mobility Show held in Tokyo, Japan, from the 26th to the 5th of next month, exhibiting strategic products such as electrification, lamps, and IVI (In-Vehicle Infotainment) systems. This is the first time Hyundai Mobis has participated in a mobility-related event held in Japan.

Hyundai Mobis Japan Mobility Show Exhibition Hall View
Photo by Hyundai Mobis

To create new business opportunities, the exhibition hall will be operated mainly around a ‘private booth.’ It will be operated focusing on pre-arranged meetings with invited customers. The company plans to discuss business cooperation plans with key Japanese automakers such as Toyota, Renault-Nissan-Mitsubishi, and Honda.

So far, the company has supplied lamps, chassis, and IVI products to Japanese automakers. To strengthen its local market approach, it expanded its local customer-dedicated organization in the first half of last year. It also recruited two executive-level experts with backgrounds in automakers to oversee sales and order activities in Japan.

Starting with CES held in the United States earlier this year, Hyundai Mobis has been accelerating its overseas market approach by consecutively participating in global mobility events such as last month’s Germany IAA, the Detroit Auto Show in the United States, and this Japan Mobility Show. Recently, the company signed a large-scale contract for core electrification parts with Volkswagen, increasing the likelihood of achieving this year’s overseas order target of $5.36 billion (approximately 7.2333 trillion KRW).

This content was produced with the assistance of AI translation services.