Mobile Open Run... CU Hosts Online Liquor Market Event 'LetSugo'

Special Sale at Pocket CU from 18th to 20th
Over 3,500 Popular Liquors and Wines Including Balvenie 12-Year, Yamazaki DR, Hakushu DR, and More Than 60 Varieties Prepared

CU announced on the 18th that it will hold the 'Letjugo (Let 酒 go)' event, which offers discounts on popular alcoholic beverages, online for the first time this month.

The model is introducing the 'Letjugo' event at CU
Photo by CU.

CU's online Letjugo event will be held for three days from today until the 20th on its own commerce application (app), PocketCU. About 60 popular items of whiskey and wine, totaling over 3,500 units, will be offered at discounts of up to 34% off the regular price.

During the event, CU will showcase different popular products in limited quantities each day. The Balvenie 12-Year DoubleWood, leading the recent whiskey trend, will be offered at a discounted price of 99,900 KRW for 300 bottles, and the Balvenie 14-Year Caribbean Cask will be sold at 169,900 KRW for 30 bottles.

CU has also prepared Japanese whiskey products, which have limited import quantities domestically and attract whiskey enthusiasts to open runs. Yamazaki DR, Hakushu DR, and Hibiki Harmony will each be sold in limited quantities of 12 bottles.

CU will also present a variety of rare whiskeys that are mainly sold offline at bottle shops. Limited editions such as Michter's Boomergers, Michter's Shanks, and Benromach Polish Oak will be pre-sold, along with Loch Lomond 30-Year and Loch Lomond 21-Year.

For wine lovers, CU has prepared five major Ch?teau wines. These are premium wines produced in the Bordeaux region of France, recognized for their taste and quality. Ch?teau Lafaurie 2005, Ch?teau Margaux 2009, Ch?teau Mouton Rothschild 2009, Ch?teau Haut-Brion 2009, and Ch?teau Lafite Rothschild 2015 will each be sold in quantities of 8 to 10 bottles.

CU will also showcase popular whiskeys such as Macallan Double 12-Year, GlenAllachie 18-Year, Dalmore 18-Year, Glen Grant 18-Year, as well as famous wines like Ch?teau Montrose and Ch?teau Larmesson Haut-Brion.

Sales will start daily at 10 a.m. through the special event banner within PocketCU, and except for some limited products, there is no separate purchase quantity limit per person.

CU expanded the Letjugo event, which was previously held only in offline stores, to online because customer demand for purchasing hard-to-find alcoholic beverages at reasonable prices continues. When CU expanded the Letjugo event, which was previously held mainly in metropolitan area stores, to Jeju in August to improve customer purchase accessibility, event sales tripled compared to the previous event period in June. Sales also increased by 245.4% compared to the previous week during the event period.

Popularity of rare alcoholic beverages is also high. From January to September this year, sales of premium wines and whiskeys priced over 200,000 KRW within PocketCU increased by 223.3% and 356.3%, respectively, compared to the same period last year.

CU plans to hold the Letjugo event offline from the 28th to the 30th of this month as well. Following the expansion of event stores to the metropolitan area and Jeju, CU intends to continuously expand the number of participating stores.

This content was produced with the assistance of AI translation services.