'Golden Ryeong Donghaeng Festival' Final Sales Exceed 1.7 Trillion Won

Online and Offline 735 Billion KRW
Including 583.6 Billion KRW in Local Love Gift Certificates

The Ministry of SMEs and Startups (Minister Lee Young) announced that the final performance of this year's second Donghaeng Festival, the 'Hwanggeumnyeok Donghaeng Festival,' recorded 1.7135 trillion KRW. This is based on the tally from the original event period from August 30 to September 27.

Direct and indirect sales amounted to 735 billion KRW online and offline, and 394.9 billion KRW in Onnuri gift certificates. Separately, during the same period, 583.6 billion KRW worth of local love gift certificates linked to the Donghaeng Festival were sold, helping to increase sales for small business owners and traditional markets.

Donghaeng Festival (Photo by Yonhap News)

Originally, the Hwanggeumnyeok Donghaeng Festival was scheduled to run for 29 days until the 27th of last month with a target of 1.2 trillion KRW, but the sales target was reached early on the 24th. Considering the six-day Chuseok holiday designated as a temporary public holiday and the special influx of tourists from China during the National Day, the event was extended until the 8th of this month.

During the extension period, sales recorded 115 billion KRW online and offline, and 87.9 billion KRW in Onnuri gift certificates, totaling 202.9 billion KRW in direct and indirect sales, which appears to have benefited SMEs, small business owners, and traditional markets. Additionally, the consumption promotion challenge involving the entire nation attracted attention with video views surpassing 6.3 million.

Minister Lee Young said, "I hope the Donghaeng Festival provides some warm support to small and medium enterprises, small business owners, and market merchants who are struggling amid high interest rates, high prices, and high labor costs."

This content was produced with the assistance of AI translation services.