Eco-friendly Detergent Brand 'Sugarbubble' Appoints Singer Lee Chan-won as Exclusive Model
Eco-friendly detergent specialist brand Sugar Bubble (CEO Seong Hayong) announced that singer Lee Chanwon has been selected as its exclusive model.
Singer Lee Chanwon, who has gained great popularity for his clean and pure image, introduces two products of Sugar Bubble's newly launched laundry detergent Bubble One Shot with his sweet voice in this advertisement. Through repetitive medleys and lyrics, Sugar Bubble conveys the message "Dishwashing is Bubble Bubble Sugar Bubble~" and Bubble One Shot delivers "Powerfully with One Shot, Bubble One Shot~" to imprint these slogans on consumers. A Sugar Bubble representative stated, “We selected singer Lee Chanwon as the model because his clean and pure image aligns with the eco-friendly brand values of Sugar Eco, which has earned consumers' love and trust for a long time.”
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Sugar Bubble, the first-generation eco-friendly kitchen detergent, has earned consumers' trust for 25 years by utilizing natural plant-based cleansing ingredients such as coconut while maintaining strong cleaning power. The newly released Bubble One Shot this year is also one of the few eco-friendly laundry detergents in Korea. It combines sodium percarbonate, which removes stains, and protease enzymes that break down proteins to enhance cleaning performance. Sugar Bubble will unveil the new advertisement video on digital platforms starting from the 16th and on terrestrial broadcasting from November.
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