Hyundai Department Store "Meet New Characters Like NoljaGom and Mel & Rody in Sinchon"

Hyundai Department Store announced on the 16th that it will hold the ‘Harmony Character IP Fair with KOCCA’ on the B2 floor of the Sinchon U-PLEX until the 25th.

A total of 29 emerging character companies will participate in this event, showcasing over 1,500 products including stuffed dolls, phone cases, and keyrings. The event will be held in two phases: the first phase from October 16 to 20, and the second phase from October 21 to 25. In the first phase, 13 companies operating characters such as Noljakom, Mel & Rody, Illegalo, Tinyish Friends, and Kuna will participate, while 16 companies featuring characters like Gureumyang Dongdongi, Goodnight Pajamal, Dr. Bipang, Be My Pet, and Pound Cat will join the second phase.

This event is part of the business agreement signed on the 13th between Hyundai Department Store and the Korea Creative Content Agency (KOCCA) to promote and support rookie character designers and small and medium-sized content companies. The two organizations plan to jointly plan and discover demand-tailored content using content IP, and provide distribution and promotional support for the growth of domestic rookie character designers and small content companies.

Hyundai Department Store will also provide a product commercialization support fund of 10 million KRW to participating companies. During the event, a customer preference vote will be held on the event page within the H Point mobile app, Hyundai Department Store Group’s integrated membership platform, and five final companies will be selected to receive 2 million KRW each. Additionally, Hyundai Department Store stated that the selected companies will be given opportunities to sell their products in department store edit shops in the future.

Bang Chan-sik, head of Hyundai Department Store’s IP Business Team, said, “We planned this event to share the know-how gained from operating our own character ‘Heundi’ and the retail store of the world’s number one IP company, the ‘Disney Store,’ with emerging character companies and to grow together.” He added, “We will continue to develop various collaborations with KOCCA and emerging character companies to provide practical support and proactively discover companies with high growth potential.”

This content was produced with the assistance of AI translation services.