Ediya Coffee Signs Marketing Partnership with AI Peppers Volleyball Team
Ediya Coffee announced on the 15th that it has formed a marketing partnership with the professional women's volleyball team Pepper Savings Bank 'AI Peppers' to strengthen its sports marketing.
![[Photo by Ediya Coffee]](http://www.asiae.co.kr/news/img_view.htm?img=2023101512044015446_1697339081.jpg)
This partnership was established to maximize synergy through active marketing collaboration between Ediya Coffee customers and AI Peppers fans.
Through this partnership, during the 2023-24 Dodram V-League season, AI Peppers will wear uniforms featuring the Ediya Coffee logo in matches. Additionally, Ediya Coffee brand promotion will be conducted through floor advertisements at AI Peppers' home stadium, Gwangju Pepper Stadium.
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To commemorate this partnership, the MVP player of AI Peppers' home games will be awarded an Ediya Coffee gift card, and through AI Peppers' official Instagram channel, a prepaid Ediya Members card worth 30,000 KRW will be provided for each victory. Various online and offline events will be held to engage professional volleyball fans.
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