Why Did Famous Chinese Bloggers Flock to Ulsan?

Ulsan City Launches Blog Marketing Targeting Chinese Tourists

Promoting Ulsan Tourist Attractions on Popular Chinese SNS

Why did three of China’s top power bloggers visit Ulsan at the same time?

Ulsan City is inviting famous bloggers with significant influence in China to promote the city and attract Chinese tourists.

The well-known bloggers visiting Ulsan this time are Tang Xiaoyu (4.5 million followers on Weibo), Rui Wen (1.92 million followers on Weibo), and Dang Qi (600,000 followers on Weibo), making a total of three.

They are scheduled to stay in Ulsan from the 14th to the 20th.

During this period, they will travel around Ulsan individually or together, creating content that showcases the city’s attractions, food, entertainment, accommodation, and shopping information, which will be promoted on China’s largest social media platforms, Weibo and Douyin (the Chinese version of TikTok).

They will visit major tourist spots such as Jangsaengpo Whale Culture Village to experience retro culture, capture the charm of FE 01 Junk Art Gallery, and the beautiful scenery of Gangdong Pebble Beach, exploring various parts of Ulsan.

They will also experience Ulsan’s famous flavors. From Eonyang Bulgogi, a representative dish of Ulsan’s taste, to Ulsan whale bread, Jjondeugi, and craft beer Trebeer, they will sample local specialties. They will also introduce the essence of Ulsan-style K-food to the continent with seaweed soup made from Gangdong seaweed and knife-cut noodles from Sinjeong Market.

Additionally, they will showcase enjoying a “ho-cance” (hotel vacation) at their accommodation, shopping at Samsan Design Street and department stores, visiting Seongnam-dong Youth Street, and the Keunaegi Night Market, highlighting the fun of street shopping.

An official from Ulsan City said, “The influence of these bloggers on local Chinese people is beyond imagination, to the extent that there is a term called the ‘Wanghong (online celebrity) economy.’ We will do our best to firmly imprint Ulsan in the minds of Chinese people who are very interested in Korea.”

Ulsan City Hall.

This content was produced with the assistance of AI translation services.