Nongshim Kellogg Expands Food Sharing on 'World Food Day'

Produced over 600 food packages and donated to underprivileged groups

Nongshim Kellogg announced on the 13th that it will carry out employee volunteer activities and large-scale food donations to commemorate World Food Day.

Since 2013, Nongshim Kellogg has been leading efforts to raise awareness of World Food Day. In particular, it has expanded the scale of sharing every year and conducted various activities, contributing to the activation of food sharing. For these efforts, it was recognized with the Minister of Health and Welfare Award at the '2023 Delicious Sharing Food Bank Festival.' Additionally, this year, to raise awareness about food issues and highlight the significance of World Food Day, the company expanded consumer participation programs to offline events.

On the 12th, Nongshim Kellogg participated in the '2023 Delicious Sharing Food Bank Festival' held at the National Food Bank, conducting employee volunteer activities and consumer events. Employees directly took part in volunteer work, assembling about 600 food packages consisting of Kellogg products. These food packages will be donated to the Seoul Metropolitan Food Bank and delivered to underprivileged households. Furthermore, by operating a promotional booth, they reflected on the meaning of World Food Day, attracting about 450 visitors and receiving great responses.

Moreover, to enable more consumers to join in the spirit of World Food Day, an online promotion is also underway. Until the 14th, customers who purchase Kellogg products on Gmarket will receive a specially made Kellogg reusable bag commemorating World Food Day.

Also, until the 19th, Nongshim Kellogg’s official Instagram channel is hosting an SNS event to raise awareness of World Food Day. Participants who write the correct answer to a quiz related to ‘World Food Day’ in the comments will be entered into a draw, with 50 winners receiving a ‘Kellogg World Food Day Kit’ as a gift.

Joo-won Lee, Executive Director of External Cooperation at Nongshim Kellogg, said, "As more consumers empathize with and show interest in this good cause, we expanded the scale of sharing and the scope of programs this year so that more people can reflect on the meaning of World Food Day." He added, "We will continue to raise awareness of food issues and carry out various food sharing activities so that children around the world can have sufficient access to nutritious food."

This content was produced with the assistance of AI translation services.