National Soccer Team to Eat 'Imgeumnam Pyo Icheon Rice'

Icheon-si Signs Sponsorship Agreement with Football Association

'Imgeumnom Pyo Icheon Rice,' a rice brand from Icheon City, Gyeonggi Province, has been designated as the official rice supplier for the national soccer team.

On the 12th, Icheon City announced that it signed a sponsorship contract with the Korea Football Association at the Daol Room in City Hall.

Kim Kyung-hee, Mayor of Icheon (left), and Lee Seok-jae, Vice President of the Korea Football Association, are holding up the agreement after signing the sponsorship contract for Icheon rice.
[Photo by Icheon City]

Under this sponsorship contract, Icheon City will provide Icheon rice to the national soccer team players and will be allowed to use the association's emblem for the promotion, advertising, and sales of Imgeumnom Pyo Icheon Rice. The city also explained that it will have the rights to use phrases such as "Icheon rice eaten by national soccer players" and "Officially designated rice by the Korea Football Association" during the promotion and sales of Icheon rice.

After the signing ceremony, association officials including Vice Chairman Lee Seok-jae and Marketing Team Leader Lee Jeong-seop discussed the development direction between the two organizations with Mayor Kim Kyung-hee of Icheon.

Mayor Kim Kyung-hee said, "Due to the decline in rice consumption, there are many difficulties in national agricultural policies," and added, "We expect this sponsorship contract to have a positive effect on rice consumption nationwide beyond just promoting Icheon rice."

This content was produced with the assistance of AI translation services.