Daewoong Pharmaceutical's 'Enercissel Perfect Shot' Surpasses 1 Million Bottles Sold in 6 Months
Daewoong Pharmaceutical announced on the 12th that its premium health functional food, Enercissel Perfect Shot, has surpassed cumulative sales of 1 million bottles within 6 months of its launch.
Daewoong Pharmaceutical Enercissel Perfect Shot.
[Photo by Daewoong Pharmaceutical]
Previously, Enercissel Perfect Shot exceeded 500,000 bottles in sales within 3 months of its release. Daewoong Pharmaceutical explained that the cumulative sales of 1 million bottles were achieved as the 'Enercissel Perfect Shot Immune Plus,' additionally launched in August to meet diverse consumer demands, received favorable reviews from consumers.
The company stated that Enercissel Perfect Shot is a product born from the combined planning capabilities of Daewoong Pharmaceutical’s health functional food division and the technological expertise of its research and development center. The health functional food division gathered opinions from target consumer groups during the product planning stage to understand consumer demands and meticulously designed functional ingredients to be reflected in the product.
Daewoong Pharmaceutical’s Enercissel Perfect Shot lineup is a health functional food with a total of 13 functionalities, including 8 types of vitamin B complex for energy production and milk thistle. Considering the absorption rate of the 8 types of vitamin B, it is designed with a high content of up to 28,330% of the daily nutritional intake standard (based on vitamin B12 content), and the liver health functional ingredient 'silymarin (milk thistle extract)' is included up to 130 mg, the daily intake amount according to the Ministry of Food and Drug Safety standards.
The new product, Enercissel Perfect Shot Immune Plus, maintains the content of the 8 types of vitamin B and milk thistle from the existing Enercissel Perfect Shot, and adds Rhodiola rosea extract, a functional ingredient for improving fatigue caused by stress, zinc necessary for normal immune function, antioxidant vitamin C, and vitamin D for bone health.
A representative from Daewoong Pharmaceutical’s health functional food division said, "Now, a true premium product must provide not only the ‘necessary functions’ that customers need but also the ‘desired functions’ and ‘unexpected functions.’ The Enercissel Perfect Shot series, a combination of liquid and tablet forms born by considering the synthesis ratio, absorption rate, and bioavailability of each ingredient in the body, is exactly that product."
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Daewoong Pharmaceutical is holding a customer appreciation promotion at the Daewoong Pharmaceutical Health Mall until the 31st to celebrate the sale of 1 million bottles of Enercissel Perfect Shot.
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