Gyeongnam Nonghyup Signs Sports Marketing Win-Win Agreement with LG Sakers

Commitment to Expanding Social Contribution and Promoting Agricultural and Livestock Product Consumption

Gyeongnam Nonghyup signed a “Win-Win Cooperation Agreement for Promoting Consumption of Gyeongnam Agricultural and Livestock Products and Expanding Social Contribution” with the professional basketball team LG Sakers at Changwon Indoor Gymnasium on the 10th, promising continuous cooperation for the development of agriculture, rural areas, and the local community.

The event was attended by Kim Ju-yang, head of Gyeongnam Nonghyup, and Han Sang-wook, director of the LG Sakers professional basketball team.

Gyeongnam Nonghyup signed a "Win-Win Cooperation Business Agreement for Promoting Consumption of Gyeongnam Agricultural and Livestock Products and Expanding Social Contribution" with LG Sakers on the 10th.
[Image provided by Gyeongnam Nonghyup]

Gyeongnam Nonghyup will give away prizes of domestic agricultural and livestock products to spectators at every home game during the 2023-2024 season (from October to March next year). The LG Sakers professional basketball team will support the promotion of Gyeongnam agricultural and livestock products and the activation of the Hometown Love Donation Program by introducing Gyeongnam agricultural and livestock products on the electronic scoreboard.

Every time the LG Sakers win a game, agricultural and livestock products will be accumulated and donated to underprivileged groups in the region together with the players after the season ends.

Head Kim said, “We will promote various cooperative projects with the LG Sakers professional basketball team for Gyeongnam farmers and underprivileged groups in the region,” and added, “We wish the Changwon LG Sakers basketball team victory this season.”

Director Han said, “Thanks to the great love and interest from the residents and the win-win cooperation for Gyeongnam agricultural products, we achieved second place last season, and we will repay with even better results this season,” and added, “Through the win-win cooperation project with Gyeongnam Nonghyup that started in 2021, we will work harder for the development of agriculture, rural areas, and the local community.”

This content was produced with the assistance of AI translation services.