From Early Childhood to Growth... Lotte Department Store Facilitates Meeting Between K-Fashion and Hipple

From the 13th to 22nd at Jamsil Branch, Seoul City Hosts
'Seoul Life, Seoul Style' Event
Collaboration with Seoul Cafes and Bars... Limited Edition Fashion Items Unveiled

Lotte Department Store is teaming up with the Seoul Metropolitan Government and the Korea Creative Content Agency to foster K-fashion.

Visitors are waiting to enter the Mardi Mercredi store, which opened on the B1 floor of Lotte World Mall in Jamsil, Songpa-gu, Seoul.
[Photo by Lotte Department Store].

This year, Lotte Department Store is leading the domestic K-fashion market by opening stores of famous K-fashion brands such as Ader Error, Mardi Mercredi, Matin Kim, Anderson Bell, and Recto. For example, Mardi Mercredi, which opened on the B1 floor of Jamsil Lotte World Mall in June as the first distribution company and the largest scale in Korea, has ranked first in foreign customer sales within Jamsil Lotte World Mall from June to September, playing a role in promoting K-fashion not only domestically but also to overseas customers.

Lotte Department Store plans to continuously discover and nurture new brands that will lead the K-fashion market on the global stage. As part of this effort, Lotte Department Store announced on the 11th that it will hold various K-fashion events with the Seoul Metropolitan Government and the Korea Creative Content Agency at the Jamsil branch starting from the 13th.

From the 13th to the 22nd, the "Seoul Life, Seoul Style" event will be held on the B1 floor of the Jamsil branch. In this event, held in collaboration with the Seoul Metropolitan Government, 10 K-fashion brands discovered by Seoul will participate, showcasing limited-edition fashion products created in collaboration with local cafes, bars, and galleries in the Seoul area.

The women's fashion brand Kisherihe will produce and sell dresses, shirts, and accessories featuring its distinctive vibrant colors and retro atmosphere in collaboration with the famous bakery cafe "Seoul Parrot" located in Seoul Forest. Artistwear will present products featuring graphic designs from the Hongdae cafe "Hooligan Coffee," and Plims will showcase items inspired by the traditional atmosphere of "Waok," a wine bar and gallery in Samcheong-dong. Customers who purchase products from each brand will receive discount coupons for the hot places collaborated with the brands, promoting both K-fashion and K-food destinations.

Events for customers to enjoy have also been prepared. The entire event space is designed as a Polaroid photo concept area with various photo zones, allowing visitors to see all participating K-fashion brands and collaboration hot spots at a glance. A social media (SNS) photo certification event will be held, offering brand discount coupons, and a raffle event will give away prizes such as bags, mugs, and socks to customers who make purchases.

Meanwhile, until October 29th, a "K-Fashion Exhibition" is also being held on the 2nd floor of the Jamsil branch in collaboration with the Korea Creative Content Agency. Thirteen notable K-fashion brands including Ulkin, Vegan Tiger, Muam, and Pinoachinque will be introduced to customers, showcasing carefully selected popular products. For customers who cannot visit the Jamsil branch in person, the exhibition will also be held simultaneously on the Lotte Department Store Mall online platform, and content videos introducing participating brands and products will be broadcast on the popular YouTuber "Yeopjip Unni Choi Siljang" channel.

This content was produced with the assistance of AI translation services.