Musinsa "Outdoor Sales During Chuseok Holiday Up 62 Times Compared to Last Year"

Musinsa announced on the 9th that the number of consumers looking for outdoor products has significantly increased with the arrival of autumn, a season with many outdoor activities.

Musinsa National Geographic 2023 FW Lookbook.
[Photo by Musinsa]

During Musinsa's fall/winter (FW) promotion, the 'Chuseok Sale' period (from the 21st of last month to the 5th of this month), the average daily transaction amount in the hiking gear category, including hiking boots, increased approximately 61.9 times compared to the same promotion period last year.

This was analyzed to be due to the Chuseok holiday starting about two weeks later than last year, as well as the surge in demand anticipating the first autumn outings and night activities after the endemic phase.

Due to the increased daily temperature difference around the Chuseok holiday, many customers also sought outerwear and cold-weather products. During the same period, the average daily transaction amount for jumpers and jackets within the outerwear category increased by 484%, and transactions for lightweight yet highly insulating padded products rose by 467%.

Overall, during this year's Chuseok Sale period, Musinsa store's cumulative transaction amount and transaction volume increased by 59% and 61%, respectively, compared to the same promotion last year.

A Musinsa representative said, "This year, the Chuseok holiday was longer than usual, and the weather changed suddenly, which heightened customer interest in items related to the changing seasons. We will continue to offer various brands and products by category and season to meet customer demand."

This content was produced with the assistance of AI translation services.