You Will Be Able to Eat Domestic Shrimp Basket and Butter Jeonbok at Movie Theaters

Ministry of Oceans and Fisheries Develops Seafood Snacks
Commercialization After Completion of Supplementary Procedures
Official Sales Planned at Movie Theaters

Starting as early as the second half of next year, people will be able to enjoy Korean seafood such as Honey Butter Jeonbok and Gwang-eo and Chips while watching movies at theaters.

Earlier, as part of the Eoshik Baekse campaign project, the government has been promoting the development of seafood snack prototypes for movie theaters since the beginning of this year.

Movie theater seafood snack prototype. (From the top left, clockwise) Honey Butter Abalone, Gim Bugak, Flatfish Ball, Flatfish and Chips, Scallop Butter Grill, Shrimp Basket.
[Photo by Ministry of Oceans and Fisheries]

The Ministry of Oceans and Fisheries announced, “On the 6th at 7 p.m., a ‘Agreement and Tasting Event for the Development of Seafood Snacks for Movie Theaters’ will be held at Megabox Daejeon Shinsegae in Yuseong-gu, Daejeon,” adding, “Menus that pass the tasting evaluation are expected to go through commercialization processes and be sold starting from the second half of next year.”

Having completed the prototype production, the Ministry will conduct evaluations through the tasting event. About 200 members of the Movie Club and the Cultural Contents Association, who participated in menu development, will attend the tasting event to evaluate the prototypes Honey Butter Jeonbok and Gim Bugak.

Evaluations for Gwang-eo Ball, Gwang-eo and Chips, Scallop Butter Grill, and Shrimp Basket have already been completed.

These prototypes will be commercialized after improvements and related procedures based on the tasting evaluations. Formal sales are expected to begin soon at various domestic movie theaters.

The Ministry also plans to approach other multiplex theaters such as CGV and Lotte Cinema during the seafood snack commercialization phase to promote entry into movie theaters.

On the same day, Pukyong National University, the Korea Fisheries Association, and Namyang Dairy Products Co., Ltd. will sign a business agreement to cooperate on seafood snack commercialization and movie theater entry promotion.

Minister Cho Seung-hwan of the Ministry of Oceans and Fisheries said, “Previously, seafood was mainly consumed at home and restaurants, but now many people seek it during leisure activities and for health management,” adding, “We will continue to prepare and implement various measures to expand the consumption of Korean seafood so that the public can encounter our seafood not only at movie theaters but also in everyday life.”

This content was produced with the assistance of AI translation services.