SSG.com, Wedding Season Gifts... How About Lab-Grown Diamonds?

SSG.com announced on the 9th that it will exclusively sell a pink lab-grown diamond collection jointly developed with the jewelry specialist brand ‘Dorothy’.

Pink lab-grown diamonds are created by cultivating natural pink diamonds, known as the rarest gemstones in the world, within a laboratory setting.

The pink lab-grown diamond jewelry introduced this time consists of a total of 13 pieces, characterized by designs that can be comfortably worn in everyday life. Signature products include classic ring earrings, drop necklaces with fruit motif designs, and bracelets shaped like flowers. Through its own shopping video curation service ‘SSG.TV’, an ‘MD Talk’ video vividly showcasing color, sparkle, size, and more will also be presented.

The two companies began joint product planning in June, sharing the sentiment that “we hope the rarest gemstones can be enjoyed in daily life.” They also considered the rapid growth of the lab-grown jewelry market as customers increasingly pursue ethical and reasonable consumption.

SSG.com plans to expand the number of products in its lab-grown diamond specialty section, which opened at the end of last year, to around 1,000 by the end of this year. Through collaborations with leading brands, it will also introduce a lineup of lab-grown colored gemstone jewelry such as sapphire, ruby, and emerald.

Meanwhile, to commemorate the product launch, SSG.com is offering an immediate discount of up to 33% until the 15th. An event will also be held for customers who purchase by the end of November, providing free engraving of initials or phrases on jewelry cases.

Sora Kim, buyer of the luxury accessories team at SSG.com, said, “We jointly developed products with tenant brands to strengthen competitiveness in the jewelry category,” and recommended the collection as wedding season gifts.

This content was produced with the assistance of AI translation services.