Baskin-Robbins Unveils October Flavor of the Month Advertisement

SPC Baskin-Robbins announced on the 6th that it will release an award ceremony concept 'Graymat Award' advertisement video to commemorate the launch of two flavors of the Month of October, created with recipes developed directly by consumers.

[Photo by Baskin-Robbins]

This advertisement was produced to promote the Graymat Award-winning works selected through the 2023 Graymat Contest, where consumers' imaginations become reality, as well as the Month of October flavors. It is characterized by directing the advertisement video with an award ceremony concept that highlights the charm of the winning works selected through 100,000 entries and 650,000 votes. The advertisement model chosen is Hyunmo Ahn, who freely crosses various fields such as entertainment programs and international conferences, working as a broadcaster and interpreter.

The video begins with host Hyunmo Ahn appearing on the award ceremony stage set in a dazzling city, followed by the excited audience and various parody videos introducing the recipes that made it to the final nominees of the Graymat Award.

The Graymat Award-winning works were planned by winners in their 20s, inspired by their experience working in the food and beverage industry. The first-place winner who planned the October flavor 'Choco, Uri Hazel Nut' is a 22-year-old student who said they developed the recipe inspired by the combination of ingredients familiar from working part-time at a cafe and the product name inspired by a popular dating show at the time. 'I am Ddalgi Chio' is also a recipe proposed by the 27-year-old second-place winner, a pastry chef and barista, who explained that the idea came up while making a pistachio strawberry cake during the Graymat Contest participation and was applied to ice cream as well.

This content was produced with the assistance of AI translation services.