Busan Expo Hosting Race Nears Final Stage... Hyundai Art Car Runs in Paris

Hyundai Motor Group will deploy a specially designed art car in Paris, France, where the final bidding battle for hosting the Busan World Expo is taking place, to support the bid for the Busan World Expo.

On the 6th, Hyundai Motor Group announced that it will provide 10 art cars collaborated with domestic artists for the '2030 Busan World Expo Bid Support Event' held in Paris, France, from the 9th to the 15th of this month (local time).

During the event, various activities such as the Busan Expo Symposium and K-pop concerts will be held in Paris. Hyundai wrapped the art cars with graffiti designs featuring Busan’s major symbols like seagulls and Gwangandaegyo Bridge, along with the slogan "BUSAN is Ready."

Hyundai Motor Group's art car is touring major areas of Paris to promote Busan, the candidate city for the 2030 World Expo.
[Photo by Hyundai Motor Group]

The Busan Expo Symposium is a platform inviting members of the Bureau International des Expositions (BIE) to engage in in-depth discussions about the Busan Expo and present Busan’s differentiated competitiveness. With the vote to select the host city for the 2030 World Expo scheduled for the end of November, it is expected to be an opportunity to sway the final votes of BIE member countries.

To emphasize the Busan Expo’s unique point of being a "carbon-neutral expo through the application of eco-friendly technologies," Hyundai Motor Group selected two dedicated electric vehicles, the Hyundai Ioniq 5 and Kia EV6, which have swept major global automotive awards, as the art car vehicles.

Hyundai Motor Group's art car is touring major areas of Paris to promote Busan, the candidate city for the 2030 World Expo.
[Photo by Hyundai Motor Group]

Hyundai Motor Group’s art cars will operate around major Paris landmarks including Pavilion Gabriel, where the symposium is held, La D?fense Arena, where the K-pop concert takes place, as well as the Eiffel Tower and the Louvre Museum. Through this, they will actively promote Busan, the candidate city for hosting the World Expo, to key BIE officials and tourists from around the world.

Previously, Hyundai Motor Group’s art cars toured landmarks in major global cities such as New York in the United States, New Delhi in India, and Jakarta in Indonesia last month, promoting Busan’s determination to host the World Expo.

A Hyundai Motor Group official said, "We expect Hyundai Motor Group’s art cars to contribute to demonstrating Busan’s strong will to host the World Expo in Paris, the battleground for the event," adding, "We will do our utmost in the final bidding battle by promoting Busan’s unique charm through various methods until the final host city is selected."

This content was produced with the assistance of AI translation services.