Musinsa Terrace Seongsu Hosts 'Discus Athletic' Pop-up Event

Exhibition and Sale of Brand Collaboration Products Including Running Club PRRC Until the 8th

Musinsa announced on the 6th that it will hold an offline pop-up event with the American sports casual brand ‘Discus Athletic’.

At the event held at Musinsa Terrace Seongsu until the 8th, Discus Athletic will showcase its 2023 Fall/Winter (F/W) season collection and brand collaboration products. The collaboration items feature a combination of Discus Athletic’s vintage and sporty fashion items with design elements from each brand.

Notably, products collaborated with the famous running club ‘PRRC’ are introduced. This collaboration reflects Discus Athletic’s heritage of producing sports team apparel since the 1980s, incorporating the PRRC logo into Discus Athletic product designs. The collaboration items mainly consist of running wear such as t-shirts, singlets, hats, and running socks.

At this pop-up, visitors can also see examples of collaborations with brands that have fandoms in various fields, using Discus Athletic’s ‘Blank T-shirt,’ which features a basic design and logo label as a key point. Brands based on record culture, such as ‘Compact Record Bar’ and ‘Welcome Records,’ participate by presenting unique fashion items and goods. Additionally, collaboration products with popular food and beverage brands with distinct concepts, such as ‘Slice Pizza Market’ and the ‘Berg Roasters’ caf?, are also showcased.

At Musinsa Terrace Seongsu, where the pop-up is held, Discus Athletic’s F/W season new products and limited edition collaboration items will be sold on-site. During the event period, customers can enjoy up to a 30% discount on purchases made at the venue. There will also be a ‘Live Printing’ experience event where customers can customize the blank t-shirts with their desired logos.

This content was produced with the assistance of AI translation services.