Nongshim Launches 'Sunhagun Anseongtangmyeon'... "Zero Spicy Flavor"

Anseongtangmyeon Celebrates 40th Anniversary with Introduction of Mild Ramen with Scoville Index 0

Nongshim announced on the 5th that it will newly launch the new product ‘Sunhagun Anseongtangmyeon’ on the 23rd to celebrate the 40th anniversary of Anseongtangmyeon. Sunhagun Anseongtangmyeon is a mild-flavored product with a Scoville rating of 0, as it does not use red pepper powder, and its weight (125g) and price (900 won at retail stores) are the same as the existing Anseongtangmyeon.

Nongshim’s Sunhagun Anseongtangmyeon is characterized by the addition of chicken broth to enhance the umami flavor. It is said that the savory soybean paste and beef broth, which make up the taste of the existing Anseongtangmyeon, combined with chicken broth, create a deeper and richer soup flavor.

A Nongshim official explained, “Consumer demand for ramen is becoming more segmented and diverse,” adding, “This product is delicious for everyone, including consumers who like ramen but prefer mild flavors over spiciness, regardless of age or gender.”

To commemorate the 40th anniversary of Anseongtangmyeon’s launch, Nongshim will operate a nationwide touring ‘Mobility Anseongtangmyeon Pop-up Store.’ The first pop-up store will be held at Dongdaemun DDP from the 6th to the 9th. At the opening event on the 6th, various programs will be held, including the award ceremony for the recent Anseongtangmyeon design contest hosted by Nongshim and a fan signing event with Anseongtangmyeon model Kang Ho-dong.

The pop-up store is divided into three spaces: the past, present, and future of Anseongtangmyeon, and is composed of various contents where visitors can see and experience the history of Anseongtangmyeon, including the contest-winning works. Starting with Dongdaemun DDP, Nongshim plans to sequentially operate Anseongtangmyeon pop-up stores within the year at Busan’s complex cultural space Piac, Starfield Anseong, and Seoul COEX.

A Nongshim official said, “We are grateful for the love and support consumers have shown Anseongtangmyeon over the past 40 years,” and added, “We will continue to strive to be a brand that is loved consistently in the future.”

This content was produced with the assistance of AI translation services.