Samyang Foods Selects Jung Ho-yeon as Model for Spicy Soup Ramen 'Maep-taeng'

Samyang Foods announced on the 5th that it has selected model and actress Jung Ho-yeon as the model for its spicy soup ramen brand ‘Meptang’ and released the brand’s first advertisement.

The first brand advertisement featuring Jung Ho-yeon uses the copy “Being spicy (MEP) is not simple,” emphasizing that spicy flavors include a variety of tastes such as fiery heat, sharpness, and tingling sensations.

Meptang is a spicy soup ramen brand launched by Samyang Foods at the end of August, reflecting the ongoing spicy flavor trend in the domestic ramen market. The brand was planned by focusing on various situations in which consumers seek spicy ramen, such as stress relief, hangover cure, and mood refreshment. To suit each situation, the spiciness is subdivided into five types?fiery heat, sharpness, clean taste, tingling sensation, and subtle spiciness?creating a diverse range of spicy flavors.

Thanks to its differentiated concept, Meptang has received a positive response in the market. Sales exceeded 3 million units within a month of launch, and in some open markets, 3,000 units sold out in just one day, causing a shortage.

A Samyang Foods representative said, “We plan to accelerate marketing starting with this advertisement,” adding, “We will strengthen our position in the spicy soup ramen market by leading with Meptang.”

This content was produced with the assistance of AI translation services.