NH Investment & Securities Signs IPO Lead Underwriting Agreement with Beer and Liqueur Manufacturer 'Buruguru'

NH Investment & Securities signed a lead underwriting agreement for the initial public offering to promote Buruguru's KOSDAQ listing on September 8. (From right) Kim Jung-gon, CEO of NH Investment & Securities ECM Headquarters, and Park Sang-jae, CEO of Buruguru, are taking a commemorative photo. Photo by NH Investment & Securities

Beer and liqueur specialist manufacturer Buruguru (CEO Park Sang-jae) announced on the 4th that it has signed a lead underwriting agreement for its initial public offering (IPO) with NH Investment & Securities to pursue a listing on the KOSDAQ.

Buruguru entered the alcoholic beverage manufacturing industry in 2021 and supplies its own and differentiated products to five major convenience store chains and three large supermarket chains nationwide. Known for producing the so-called "Butter Beer," it is a specialized liquor manufacturer that became a million-seller in the shortest period ever.

Additionally, in the domestic beer market, which has been dominated by uniform marketing such as "4 cans for 10,000 won," the company successfully pioneered the premium beer market through upscale strategies like "2 cans for 9,900 won" and "3 cans for 12,000 won."

Buruguru is expected to maintain its position as the number one domestic canned highball company in the future. It continues to release canned highball and RTD products, consistently launching hit products, and is recognized as the fastest-growing company since entering the liquor business, with cumulative sales exceeding 37 billion won and sales volume surpassing 16 million cans.

Furthermore, this year, the company solidified its position as a domestic RTD manufacturer by winning awards at the Korea Liquor Awards for its key products such as "Lemon Tonic Highball," "One More Yuzu Soda," and "Up Up Lemon Tonic Highball."

There are several reasons behind this explosive growth. First, over 70% of the executives and employees have experience in the liquor and food manufacturing industries, enabling the company to independently handle everything from factory development and design to product development and sales based on a deep understanding of the liquor industry.

Second is rapid planning capability. To date, the company has launched over 70 products cumulatively and plans to release more than 30 additional products within the year. Third, by selling differentiated products tailored to various convenience stores and supermarkets across different types of alcoholic beverages, it can generate steady sales even during the beer off-season through diverse revenue pipelines.

As part of its future growth strategy, Buruguru plans to expand its production facilities to meet the demand for highballs and RTDs. Currently, the company has a production capacity of 3.6 million cans per month and aims to increase this to 8 million cans per month within the year. To grow into a comprehensive liquor company, it is also investing heavily, including acquiring additional factories.

Moreover, for business diversification, the company plans to manufacture high-quality "premium beer" using premium raw materials and branding, as well as whiskey production to create high added value.

An NH Investment & Securities official stated, "With the MZ generation leading liquor consumption trends and 'individual preferences' becoming a key keyword, along with growing interest in various types of alcoholic beverages, we view the company's growth potential positively."

This content was produced with the assistance of AI translation services.