Emart Presents Appreciation Plaque to Peacock Collaboration Restaurants... "Discount Event Underway"

Emart's premium food private label brand Peacock announced on the 4th that it expressed gratitude to customers and its restaurant partners on its 10th anniversary. In line with this, Emart and SSG.com are holding discount events on related products. They also presented appreciation plaques to famous restaurant partners who have grown together through cooperative relationships.

Emart presented a plaque of appreciation to Choma, a Peacock collaboration restaurant.
[Photo by Emart]

Peacock, which expanded the ready meal market by collaborating with restaurants for the first time in the industry in 2013, is recognized as a pioneer and popularizer of the restaurant ready meal (RMR) market in Korea.

Peacock has introduced numerous hit products through extensive collaborations ranging from long-established restaurants such as Soonhee-ne Bindaetteok, Choma, and Jinjin to Michelin-starred restaurants. Emart pledged mutual growth by presenting appreciation plaques to about 50 partner restaurants.

Nam Hyun-woo, head of Emart’s PL Product Process Development Team, said, “We planned an event to express our gratitude to customers and restaurant partners in celebration of Peacock’s 10th anniversary,” adding, “Peacock will continue to challenge and invest to offer high-quality ready meals at the level of dining out.”

To commemorate this, Peacock selected 10 signature products by year and is offering up to 30% discounts, while planning limited quantity sales with increased portions of 4 steady sellers.

The signature products by year consist of best-selling or highly favored new products released annually from 2013 to 2022. Representative items include “million-seller” products that have sold over one million units cumulatively since their launch.

The target products are Peacock Sindang-dong Style Tteokbokki (8,480 KRW), Rich Beef Short Rib Soup (8,980 KRW), Choma Jjamppong (9,480 KRW), Shrimp Fried Rice (11,980 KRW), Vietnamese Pho (9,980 KRW), Smoked Makchang (14,480 KRW), Jinjin Menbosha (11,980 KRW), Cinnamon Egg Tart (6,980 KRW), Wonju Jinmi Seasoned Chicken (13,980 KRW), and Beef Bulgogi Hot Pot (12,980 KRW). With the event discount, prices range from 5,930 KRW to 11,580 KRW.

The four increased-portion products are sold in a limited quantity of 40,000 units. Their price per 100g is up to 35% cheaper than the existing products. The target products are Peacock Locos BBQ Pork Ribs Signature Pack (22,980 KRW), Authentic Guobaorou Large Size 1kg (11,980 KRW), Large Size Fresh Gondre Herb Rice (14,980 KRW), and Mozzarella Crispy Hot Dog 8-pack (10,980 KRW).

This content was produced with the assistance of AI translation services.