Alibaba Cloud's Low-Carbon Experiment: "Shopping with Recycling Points"

Activities Unfold at Hangzhou Asian Games
Natural Interest Induced Through Various Activities and Rewards

If you take a photo of a clean plate with no leftover food at a restaurant and upload it to the application, you automatically earn 20 points. Shopping without plastic at the supermarket inside the athletes' village earns 10 points, and participating in an online quiz related to sustainable living accumulates 50 points. The points collected this way can be used to purchase Hangzhou Asian Games souvenirs.

Alibaba Cloud has launched a sustainability web application in celebration of the Hangzhou Asian Games, accelerating the 'low-carbon experiment.' During the Asian Games, athletes, volunteers, and journalists can participate in eco-friendly activities through the application and use the points rewarded as compensation to buy items, thereby increasing interest and participation rates.

Alibaba Cloud held a press conference on the 28th at the Sheraton Hotel in Hangzhou, China, and announced the launch of an application aimed at promoting an eco-friendly lifestyle among Asian Games participants. (Photo by Alibaba Cloud)

I participated in a quiz about sustainable activities and received 50 points. By collecting points, you can purchase products related to the Hangzhou Asian Games. (Photo by Kim Hyunjung)

On the 28th, Alibaba Cloud held a press conference at the Sheraton Hotel in Hangzhou, China, announcing the launch of an application to encourage eco-friendly lifestyles among Asian Games participants. The application incorporates a low-carbon map, naturally raising users' awareness of low-carbon living.

Points are earned by completing missions for each activity. The accumulated points and rankings among participants can be checked in real time. As introduced earlier, there are various types of activities. At the 'low-carbon store' inside the athletes' village run by the Chinese dairy brand Yili, participants can earn points by recycling milk cartons. Points can also be earned by purchasing low-carbon products without separately using paper bags during shopping. Activities such as walking or participating in recycling alone are also eligible.

Shung Woojeon, Vice President of Alibaba Cloud Intelligence Group, is explaining applications related to sustainability solutions at a press conference held on the 28th at the Sheraton Hotel in Hangzhou, China. (Photo by Kim Hyunjung)

In June, Alibaba Cloud announced the global launch of 'Energy Expert,' a sustainability solution that supports customers worldwide in measuring, analyzing, and managing carbon emissions from business activities and products. Since its launch, Energy Expert has helped more than 2,900 companies save energy and reduce carbon emissions, according to the company.

Cloud computing is regarded as a core digital infrastructure for a low-carbon circular economy. Alibaba Cloud, the digital technology and intelligence hub of Alibaba Group, aims to achieve carbon neutrality by 2030 for an eco-friendly economy. The plan is to operate cloud computing entirely on 100% clean energy by 2030 at the latest.

The proportion of clean energy in the total energy consumption of data centers built by Alibaba Cloud increased from 21.6% in fiscal year 2012 (April 2011?March 2012) to 53.9% in fiscal year 2023.

This content was produced with the assistance of AI translation services.