Lotte Wellfood Launches 'Monschellin Road' Part 3: 'Monshell X Dolcarong'
Jeju Famous Cafe 'Dolkaron' Introduces Unique Concept 'Mongshell'
Lotte Wellfood (formerly Lotte Confectionery) announced on the 27th that its premium fresh cream cake "Moncher" will introduce "Petit Moncher Jeju Dolcaron" as the third product in the dessert collaboration project "Monchellen Road."
This "Monchellen Road" project is in collaboration with "Dolcaron," a dessert cafe beloved in Jeju Island. "Dolcaron" is known for incorporating the unique sensibility of Jeju Island into its desserts, gaining great popularity among young consumers and is frequently featured in Jeju dessert pilgrimages.
Lotte Wellfood drew inspiration from the signature desserts of "Dolcaron" and applied it to the bite-sized product "Petit Moncher." The desserts sold at "Dolcaron" are characterized by a coque (the outer shell of a macaron) resembling Jeju's basalt, and the products incorporate concepts such as Jeju's famous canola flowers and hydrangeas, making them popular among travelers and recognized as local specialties.
As the third product in the "Monchellen Road" series, "Petit Moncher Jeju Dolcaron" is a dessert cake known for its refreshing and soft taste. This new product features a chocolate decoration with a wave pattern on top, highlighting Moncher's unique characteristics. The cake part replicates the basalt-like coque of "Dolcaron," featuring holes, and the middle layer is filled with Jeju-grown Hallabong cream, offering a moist and tangy flavor.
The outer case of "Petit Moncher Jeju Dolcaron" is adorned with a watercolor-style depiction of Jeju's beautiful scenery, blending stone walls, canola flowers, Hallabong, the blue sea, and sky to enhance its emotional appeal. Additionally, the individual packaging includes images of Hallabong alongside the product to provide consumers with a local Jeju experience right up until consumption.
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"Petit Moncher Jeju Dolcaron" will be available for a limited three-month period and can be found at discount stores and general supermarkets. It will also be available for purchase during the collaboration period at "Dolcaron" locations including Jeju Airport, Jungmun, and Woljeongri Beach branches.
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