Aekyung Industrial announced on the 27th the launch of ‘LUVSCENT,’ a personal scent body care brand that captures sensory fragrances using French raw materials.

Products from Aekyung Industrial's personal scent body care brand 'Luvscent'. [Photo by Aekyung Industrial]

Products from Aekyung Industrial's personal scent body care brand 'Luvscent'. [Photo by Aekyung Industrial]

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LUVSCENT is a body care brand inspired by the happiness found in leisurely daily life in France, evoking pleasant moments through fragrance. It features romantic and sophisticated scents containing French raw materials carefully selected by a French perfume house composed of world-renowned perfumers.


The brand name LUVSCENT is a compound word combining the English word ‘LUV,’ meaning ‘you,’ with ‘SCENE,’ which visualizes places or materials that evoke happiness, and ‘SCENT,’ which intuitively expresses fragrance. It conveys the meaning of ‘delivering pleasant moments to you through scent.’


LUVSCENT body wash contains Queensland nut oil, jojoba seed oil, and lavender oil, which help moisturize the skin, keeping it hydrated. It has completed skin irritation tests as well as a 24-hour fragrance lasting human application test, gently caring for the skin while leaving a subtle lingering scent long after showering.



It was launched in three types of high-moisture body washes with a mildly acidic formula similar to the skin that moisturizes the skin: Autumn Beach Sea Salt Musk scent, White Shirt Linen Cotton scent, and Flower Market White Tulip scent. Additionally, oil-moisturizing scrub washes containing natural-origin scrubbing agents that create smooth skin texture were also released in Cozy Fire Cedarwood scent, Birth Day Cake Raspberry Vanilla scent, and Flower Market White Tulip scent.


This content was produced with the assistance of AI translation services.

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