Comme des Gar?ons, 'CDGCDGCDG Seongsu' Pop-up Opens

Introducing Exclusive Korean Products Together

COMME des GARCONS, operated by Samsung C&T Fashion Division, announced on the 27th that it will run a ‘CDGCDGCDG Seongsu’ pop-up store exclusively showcasing the street casualwear-based CDGCDGCDG line on the 1st and 2nd floors of Stage35, a complex cultural space located in Seongsu-dong, Seongdong-gu, Seoul, covering approximately 40 pyeong (132.23㎡) until December 31.

CDGCDGCDG (CDG) is a line of COMME des GARCONS based on a street mood, mainly featuring casual items with bold typography logos. It has gained popularity through collaborative product releases with well-known brands such as Vans, Stussy, and Alpha Industries.

For this pop-up store, CDG created a visual emphasizing intense logo play. The space is designed as a box filled with black signature logo prints on a white background, offering a variety of items including outerwear, innerwear, accessories, and shoes. Moving beyond a simple sales space, it was designed as a hip and iconic experiential space where visitors can directly experience various CDG items and feel the brand identity firsthand.

At the ‘CDGCDGCDG Seongsu’ pop-up store, CDG will sell not only its representative products but also exclusive items launched first in Korea. The representative products include logo-play T-shirts and backpacks, coach jackets suitable for transitional seasons, zip-up blousons, and Alpha Liner jackets.

Notably, the global first exclusive Korean products will be unveiled and sold for the first time at this Seongsu-dong pop-up store. These include hoodie zip-ups featuring logo play and a collaborative padded vest with Alpha Industries, scheduled for sale starting next month.

Yoo Hee-jung, Head of Overseas Products Team 2, said, “COMME des GARCONS has opened the ‘CDGCDGCDG Seongsu’ pop-up store to provide an opportunity to directly experience various CDG products and the brand identity,” adding, “Next year, we plan to implement diverse distribution strategies so that more young people can experience CDG.”

This content was produced with the assistance of AI translation services.