SK Enmove Ad Featuring Gong Yoo and Lee Dong Wook Surpasses 5 Million Views
SK Enmove announced on the 27th that its advertisement video, which conveys its ambition to become an energy efficiency company, surpassed 5 million views within 20 days of its release. The company evaluated this as an unusual achievement for a corporate brand advertisement.
On the 5th, SK Enmove released the advertisement video on the official websites and YouTube channels of SK Enmove and the lubricant brand ZIC. The advertisement is designed to connect ZIC and SK Enmove like a M?bius strip, centered around the core message of energy efficiency.
It depicts the continuous interlocking relationship between ZIC, which aims to lead the power efficiency market including electric vehicle lubricants and thermal management beyond the traditional engine oil market, and SK Enmove, the company that produces ZIC.
The advertisement can be viewed on the official SK Enmove website and YouTube channel, and in addition to the existing 30-second version and the 15-second versions focusing separately on ZIC and SK Enmove, new 50-second and color versions have been released.
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SK Enmove stated, "The newly released color version uses a variety of colors to more clearly express SK Enmove’s business areas," adding, "We plan to carry out various activities to promote SK Enmove’s leap as a future company through energy efficiency in the future energy market by expanding ZIC."
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