Hurom operates 'Cooking Classes' across China... Experience Juicers

Collaboration with ABC Cooking Studio
Preparing Recipes Using Vegetables and Fruits

Hurom juice extractors are now available for experience throughout China.

Hurom's 'Orange Chocolate Shortcake' Cooking Class
Photo by Hurom

On the 25th, Hurom announced that it will operate cooking classes using Hurom juice extractors at all 18 branches of ABC Cooking Studio in China.

Collaborating with ABC Cooking Studio, which has over 1.6 million members worldwide, Hurom is conducting marketing to familiarize the Chinese market with the health benefits of vegetables and fruits. Reflecting the preferences of Chinese consumers who value visual elements, unique cooking recipes will be introduced.

From this month until next month, the recipe for "Orange Chocolate Shortcake" using the Hurom juice extractor H400 will be featured. Oranges are juiced with the H400 to make an orange-based cake sheet and cream, topped with orange custard cream.

According to Hurom, this cooking class achieved the number one view count among all content on the official ABC Cooking Studio account on the local Chinese social media platform WeChat.

Starting with the Orange Chocolate Shortcake, Hurom plans to prepare cooking class recipes using vegetables and fruits until next year.

Kim Jaewon, CEO of Hurom, said, “We planned the cooking classes so that Chinese consumers can enjoyably experience the health values pursued by Hurom by cooking and tasting vegetables and fruits in various ways,” adding, “Going forward, Hurom will continue activities that prioritize health as the top value and spread it worldwide.”

This content was produced with the assistance of AI translation services.