"Cooler Weather Calls for Cup Ramen"… Emart24 Launches 'Rich Donsagol Shrimp Ramen'

Emart24 announced on the 25th that it will launch its private brand (PB) ramen, ‘I'm e Rich Pork Bone Shrimp Ramen’.

Available at Emart24 stores nationwide, I'm e Rich Pork Bone Shrimp Ramen differentiates its menu with pork bone broth and shrimp, as suggested by its product name. It is a product that delivers a unique umami flavor by containing various seafood such as shrimp and mussels, based on miso and rich pork bone broth.

This product harmoniously utilizes various ingredients including pork bone, shrimp, mussels, green onions, cabbage, and miso. More than 30 different raw materials are used in the three types of ramen soup powders, creating a deep and rich broth flavor comparable to that of a specialty ramen restaurant.

In particular, to enhance the distinctive flavor of shrimp ramen, freeze-dried shrimp, mussel ball flakes, fried tofu, and green onions are added as toppings. The noodles emphasize a chewy texture by incorporating vegetable flavor extract and potato starch.

Emart expects great response from customers seeking cup ramen, considering the continued cool weather. In fact, the monthly cup ramen index (above 100 means higher than the annual average sales) shows an index of 110 to 120 from October to December, when the heat subsides, indicating an explosive increase in cup ramen demand.

The price of I'm e Rich Pork Bone Shrimp Ramen is 2,000 won. To commemorate the product launch, Emart24 will hold a ‘1+1’ free gift event until the end of this month (September) and will offer a 2+1 benefit throughout next month.

Eunbora Lee, Emart24’s noodle product MD, said, “We expect great response from customers seeking cup ramen in the cool weather,” and added, “By closely observing the latest trends and continuously introducing unique products that have not been seen before, we will continue to uphold our reputation as a gourmet platform.”

This content was produced with the assistance of AI translation services.