OB Beer and TBN Launch Drunk Driving Prevention Campaign for a Safe Chuseok
'Promise Not to Drink and Drive' Sticker Kit: 1,000 Units Produced
OB Beer announced on the 25th that it will conduct the "Promise Not to Drink and Drive Campaign" together with the Road Traffic Authority TBN Korea Transportation Broadcasting to ensure a safe return home without drunk driving during the busy Chuseok holiday season.
The Promise Not to Drink and Drive Campaign encourages drivers to create promise stickers with their children, attach them to their vehicles, and pledge to eradicate drunk driving.
OB Beer has delivered 1,000 promise sticker kits to TBN Korea Transportation Broadcasting so that drivers can make promise stickers with their children and attach them to their vehicles. The promise sticker kits consist of vehicle stickers and film, decorative stickers, crayons, and a guidebook.
Drivers can use the kits with their children to create messages aimed at eradicating drunk driving. The 1,000 vehicle sticker kits will be distributed to listeners of TBN Korea Transportation Broadcasting in 12 regions nationwide, as well as to parents and children participating in the child protection zone inspection program produced by TBN Korea Transportation Broadcasting.
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Bae Hajun, CEO of OB Beer, said, "This campaign was planned to raise awareness of the dangers of drunk driving through a promise not to drink and drive with loved ones and to provide motivation for eradicating drunk driving. As a leading domestic liquor company, OB Beer will continue to carry out various campaigns to create a safe traffic culture."
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