Ministry of Agriculture and GS25 Launch 'Eat Breakfast Campaign'... 500 Won Discount on Gimbap, Lunch Boxes, and Triangle Gimbap

The Ministry of Agriculture, Food and Rural Affairs is conducting the 'Nationwide Breakfast Campaign' together with GS Retail. The campaign aims to raise awareness of healthy eating habits by having breakfast and to promote the domestic rice processing industry and support farm management by expanding the consumption of domestic rice.

Through the breakfast campaign, from the 25th until the 15th of next month, about 17,000 GS25 convenience stores nationwide will offer a 500 won discount on eight popular rice-processed products such as gimbap, lunch boxes, and triangular gimbap from 6 a.m. to 9 a.m. During the event period, one of the most popular products at GS25, the 'Tuna Mayo Triangular Gimbap,' will be available for 1,000 won.

This event follows the 'Breakfast Campaign Business Agreement' signed on August 18, 'Rice Day,' between the Ministry of Agriculture, Food and Rural Affairs, GS Retail, and NongHyup Economic Holdings. NongHyup supplies high-quality rice, GS Retail produces and sells rice-processed products, and the Ministry partially supports the discount event.

Recently, the convenience store industry has been introducing various rice-processed products such as lunch boxes, gimbap, and rice balls in response to the increase in single- and two-person households. GS Retail is also developing various rice-processed products, and sales have been steadily increasing. In fact, the consumption of rice for processing in the 'Lunch Box and Prepared Food Manufacturing' sector increased more than 2.5 times from 74,000 tons in 2012 to 192,000 tons last year.

Jeon Han-young, Director of Food Policy at the Ministry of Agriculture, Food and Rural Affairs, said, "The Ministry is continuously trying diverse and innovative methods to promote rice consumption and expand the rice-processed food market. Considering recent consumer dietary trends and changes in consumption behavior, we plan to expand cooperation with the food and distribution industries, which have many touchpoints with consumers."

This content was produced with the assistance of AI translation services.