Shinsegae Food Provides 'You What You Eat' Plant-Based Snacks to Military Day Event Planning Team

7500 Burgers, Snacks, and Drinks Delivered
Encouragement for Soldiers Preparing the Event

Shinsegae Food announced on the 25th that it provided plant-based alternative snacks, 'You are What you Eat,' to encourage soldiers in celebration of the 75th Armed Forces Day.

You What You Eat Chipotle Double Patty Burger
Photo by Shinsegae Food

At the Air Force Fitness Training Center in Seongnam, Gyeonggi Province, 7,500 units each of You are What you Eat Chipotle Double Patty Burgers, Protein Hardtack, and 'Brand Cola' sold at No Brand Burger stores were delivered to the event planning unit soldiers preparing for the Armed Forces Day commemorative event.

The You are What you Eat Chipotle Double Patty Burger features two 100% plant-based alternative meat 'Better Meat' patties, spicy chipotle sauce, onions, tomatoes, and other fresh vegetables on a soft brioche bun. The You are What you Eat Protein Hardtack is a 100% plant-based nutritious snack made with oats instead of milk. The company explained that it contains oat paste to enhance a savory flavor and crispy texture, and it is baked in an oven rather than fried, allowing for a healthy enjoyment.

A Shinsegae Food representative said, "We plan to continuously expand the development of various alternative foods to improve the dietary culture of MZ generation (Millennials + Generation Z) soldiers who value ethical consumption and health."

Meanwhile, Shinsegae Food launched the plant-based alternative food brand You are What you Eat on the 21st. The brand was developed with the concept of "delicious plant-based alternatives for a better me and planet," reflecting the meaning "You are what you eat." It offers ready meals and dining menus made using various alternative food ingredients such as Better Meat, an alternative meat introduced by Shinsegae Food in 2021, as well as plant-based sauces, plant-based cheese, and oat milk developed with proprietary technology.

This content was produced with the assistance of AI translation services.