"Please Give Friendly Nicknames to Seoul Subway"
Seoul Metro Corporation Holds Subway 'Naming' Contest
Seoul Metro announced on the 25th that it will hold a subway ‘naming’ contest for citizens as part of its efforts to promote Seoul subway as a landmark. The contest theme is ‘a nickname that well expresses the charm of the subway in a friendly way.’
The contest period is 20 days from the 27th to the 16th of next month. Any subway user who loves the Seoul subway can participate. Only individuals, not groups or teams, can apply, and each person can submit only once during the period. Modifications are not allowed after submission.
To apply, download the application form from the company’s website, write the Seoul subway naming along with a description of the work within 200 characters (excluding spaces), and submit it online by midnight on the deadline.
The company will select a total of 13 works through two rounds of internal and external expert evaluations. One grand prize winner will receive a prize of 300,000 KRW, two excellence award winners will receive 100,000 KRW each, and a total of 500,000 KRW in prize money and ‘Ttota’ goods will be awarded to the winners.
The results will be posted on the company’s website in November after the evaluation according to the schedule, and winners will be notified individually. The selected works will be introduced to citizens through official promotional materials such as SNS content, posters, and the webzine ‘Gonggam Metro.’
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Ma Hae-geun, head of the Public Relations Office at Seoul Metro, said, “For the past 50 years, the Seoul subway has shared the daily lives of citizens and has functioned as a major transportation means that domestic and foreign visitors to Seoul use at least once.” He added, “We hope this contest will be an opportunity for the Seoul subway, which is celebrating its 50th anniversary, to transform from a transportation means into a representative attractive brand of Seoul.”
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