Lotte Department Store Opens 'Acqua di Parma' Global No.1 Store Recreating Italian Outdoor Cafe

Jamsil AvenueL Basement 1st Floor Opening
Recreation of Italian Alleyway Outdoor Cafe

Lotte Department Store announced on the 24th that it will open the world's first 'Acqua di Parma' Boutique & Cafe, recreating an Italian outdoor cafe.

Lotte Department Store is opening a boutique & cafe created in collaboration with the Italian luxury perfume brand Acqua di Parma on the B1 floor of Lotte Department Store Jamsil AvenueL. The Acqua di Parma Boutique & Cafe is the world's first store combining a perfume boutique and a cafe. Under the theme 'IL CHIOSCHETTO A SEOUL,' it recreates an Italian alleyway outdoor cafe with the rich scents of flowers and coffee in Jamsil, Seoul.

'Aqua di Parma' Boutique and Cafe Store Display Photo [Photo by Lotte Department Store]

The boutique & cafe offers exclusive products and lifestyle items, as well as the brand's unique beverages and desserts all in one place. From a smart home diffuser controllable via a mobile app to adjust scent type and intensity, to the tableware line (yellow plate teapot, coffee cup set, etc.) unveiled for the first time in Korea, it showcases not only perfumes but also Acqua di Parma's high-sensitivity lifestyle products. Beverages include Italian signature coffee and drinks inspired by the brand's representative perfumes, such as Mirto Sparkling Ade and Pico di Amalfi Sparkling Ade. For desserts, it features four types of gelato created in collaboration with Chef Kim Ho-yoon from the famous Hannam-dong restaurant Osteria Orzo, as well as Italian representative desserts like Buongiorno Panna Cotta, chocolate torta, and three types of croissants.

To celebrate the opening, various promotions and events will be held. From the opening day on the 25th until October 3rd, customers using the cafe who register as KakaoTalk Plus Friends will receive a 1.5ml perfume sample, and those who upload a photo of their visit on their personal social media (SNS) will receive a 20ml hand cream. During the event period, all customers who purchase products will be offered a calligraphy service to engrave on an Acqua di Parma card, and from now until October 9th, customers who purchase over 200,000 KRW, 400,000 KRW, 600,000 KRW, or 1,000,000 KRW will receive Lotte gift certificates ranging from 7% to 10% depending on the purchase amount.

This content was produced with the assistance of AI translation services.