New Balance Launches 'Sports Club' Collection with IU
New Balance announced on the 22nd that it has unveiled the 2023 Fall/Winter (FW) ‘New Balance Sports Club (NBSC)’ collection in collaboration with brand ambassador IU.
This FW collection newly presents the heritage of the 117-year-old American sports brand with trendy fits and functional materials. It is especially characterized by a trendy yet retro colorway combined with a block-core style. New Balance has infused the block-core style, which has recently become a trend, with its own sensibility to enhance the sporty mood.
The windbreaker features color blocking and sleeve cutout points as design highlights. Made from durable nylon Taslan material with a washed finish, it offers a natural appearance and excellent touch. With a moderate thickness and mesh lining, it provides comfortable wear and is suitable as a transitional outerwear piece.
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A representative from E-Land New Balance stated, “The color-block windbreaker worn by IU in the 2023 Spring/Summer (SS) season sold out early and received much love,” adding, “This FW, we are introducing a new blue color windbreaker and presenting the value of New Balance as a 117-year-old American sports brand.”
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