Nongshim's 'Meoktaekkang' Craze Continues... "Over 6 Million Packs Sold"

Nongshim announced on the 22nd that the sales volume of Meoktaekkang, launched in June, exceeded 6 million packs in 12 weeks as of the 17th.

Meoktaekkang was released as a follow-up product to continue the popularity of the national snack Saewookkang, and from the moment of its launch, it gained explosive popularity being recognized as a "snack that pairs well with beer" and a "snack for adults." A Nongshim official explained, "Since the launch of Meoktaekkang, imitation products have been released one after another, creating a new market for adult snack accompaniments."

To cope with the increasing demand, Nongshim expanded production from the original Busan factory to the Asan factory starting last month. The production volume, which was about 300,000 packs per week at the beginning of the launch, has now doubled to 600,000 packs.

Meoktaekkang is a product that combines the taste of Meoktae, which is popular as a beer snack, into a snack. It features the rich umami flavor unique to Meoktae, and adds a Cheongyang mayo flavor, which is served as a sauce with Meoktae, to create a salty yet slightly spicy taste. The shape is a flat stick form, making it crispy and easy to enjoy in one bite.

A Nongshim official said, "We will carry out various marketing activities to maintain the initial popularity so that Meoktaekkang can continuously grow into a beloved steady seller."

This content was produced with the assistance of AI translation services.