The Born Korea Launches 'Garlic Mustard Smoked Samgyeop'... Expanding Convenience Store Snacks

The Born Korea announced on the 22nd that it has newly launched ‘Garlic Mustard Smoked Pork Belly’ as the second installment of its convenience store-exclusive easy snacks.

Deobon Korea's 'Garlic Mustard Smoked Pork Belly'.
[Photo by Deobon Korea]

Garlic Mustard Smoked Pork Belly is a follow-up product introduced thanks to the popularity of ‘Garlic Soy Sauce Boneless Jokbal,’ which The Born Korea released last April. The Garlic Soy Sauce Boneless Jokbal sold over 80,000 units in about five months since its launch.

This new product features salty pork belly with a smoky aroma, combined with a sharp yet sweet garlic mustard sauce, making it an ideal snack to pair with beer. In particular, the special sauce, personally designed by CEO Baek Jong-won, blends garlic with a lively texture, mustard, and sauce in an optimal ratio to achieve a balanced flavor that appeals to all tastes.

Additionally, carefully selected pork belly is steamed and then smoked once more, reducing the pork’s characteristic greasiness while allowing consumers to enjoy a moist texture and rich smoky flavor.

Designed as a bite-sized snack exclusive to convenience stores, it can be easily enjoyed as a beer snack and boasts excellent cost-effectiveness. It is available at CU convenience stores nationwide.

This content was produced with the assistance of AI translation services.