Jung-gu to Collaborate with Korea Tourism Organization on Tourism Content Development

Cooperation on Tourism Special Zone Festivals and More through Business Agreement Signed on the 25th

During the 'Smiley Myeongdong' program, a hospitality event for foreign tourists visiting Korea, a parade is taking place. (Photo by Jung-gu)

Jung-gu, Seoul (Mayor Kim Gil-seong) and the Korea Tourism Organization are collaborating to revitalize local tourism. Jung-gu, known as Seoul's "No. 1 Tourism Spot" with the Myeongdong and Dongdaemun tourism districts, will sign a business agreement with the Korea Tourism Organization on the 25th to develop high-quality tourism content that reflects the area's unique characteristics.

Until the end of next year, Jung-gu and the Korea Tourism Organization will cooperate in developing cultural tourism killer content and work together to promote tourism districts' festivals both online and offline, as well as attract domestic and international tourists.

The first collaboration between Jung-gu and the Korea Tourism Organization was the "Year of Visit Korea, Smiley Myeongdong Event" held on the 21st around the Myeongdong Arts Theater. Tourists were "welcomed" with piano performances and K-pop flash mob shows, followed by a parade from Myeongdong Arts Theater to Noon Square.

On the same day, a tourism promotion booth was operated around the Octagonal Pavilion where the Namsan beacon lighting ceremony took place. Tourists who participated and verified their subscription via Instagram and YouTube on-site joined a roulette event to receive souvenirs.

To commemorate the 2023-2024 Year of Visit Korea Welcome Week, a promotional booth will also be set up in front of Myeongdong Arts Theater from the 26th to October 4th. The booth will offer tourism information and interpretation services, opportunities to try on tailored hanbok, traditional crafts making, and traditional games experience programs.

Kim Gil-seong, Mayor of Jung-gu, said, "While we have focused on maintaining tourism order in Myeongdong so far, it is now time to concentrate more on developing attractive content. We will do our best to cooperate with the Korea Tourism Organization until Myeongdong becomes a place tourists want to visit again."

This content was produced with the assistance of AI translation services.